YouTube to Display Ads in Shorts for Premium Lite Users Starting June 30
YouTube is set to introduce a significant change to its Premium Lite subscription, as ads will begin appearing in Shorts for users who opt for this lower-cost plan. Starting June 30, even users who have paid for Premium Lite will still encounter ads while viewing YouTube Shorts.
What is YouTube Premium Lite?
The Premium Lite package was introduced as a more affordable alternative to the full YouTube Premium subscription. While it removes ads from regular videos, it does not include features like background playback or the ability to download videos for offline viewing. This new change, where ads will still appear in Shorts, makes Premium Lite a more limited version compared to the full Premium experience.
Implications for Users
- Ads in Shorts: Even if you pay for Premium Lite, you'll see ads in YouTube Shorts.
- Lower Cost: Premium Lite offers a cheaper option for those who want to enjoy ad-free videos for regular content but are okay with seeing ads in the Shorts feed.
This shift in policy will likely spark debates on the value proposition of Premium Lite, as users who expect ad-free viewing in all content may find this change disappointing.
Looking Ahead
It remains to be seen how this move will affect YouTube’s user base. For now, Premium Lite users will still enjoy a more affordable subscription but at the cost of ads in one of YouTube’s most popular formats - Shorts.
